A campaign started by Aam Aadmi Party volunteers called The Muffler Man has now been introduced on cell phones. The Android based game was developed by Mohit Ramani, an engineer, and six volunteers who said they have kept Muffler Man faceless so as to represent the common man. They also wanted to use the Muffler Man tag line and impart the ideals of the Party that are honesty, women safety, and fighting corruption. The App is free and will be made available on Apple and Windows shortly. AAP's social media cell head Ankit Lal said they have had over 500 downloads in just a day, and in the game one can earn various merchandise, but their focus is to increase donations.