Fed up of “moral policing” by hardliners who were ranting against pub-going women and attacking courting couples on Valentine’s Day, the Consortium of Pub-going, Loose and Forward Women launched the Pink Chaddhi Campaign (Pink Underwear Campaign) in 2009. The group began collecting pink knickers to send to Pramod Muthalik, chief of right-wing vigilante group Sri Ram Sena in a bid to shame him with the provocative gift on Valentine’s Day. About 2,000 pink chaddhis were couriered to his office in Mangalore. Last year, a mass public kissing event was organised in Kerala after a group of hardliners vandalised a cafe where a young couple was photographed kissing. Any public display of affection is taboo in India, but thousands turned up to kiss – or simply watch – and several people were briefly detained by the police. The protest soon spread to Kolkata where about 100 university students took out a march demanding the “right to love” and the capital Delhi, where “Kiss of Love” activists stole kisses and blocked traffic. From hugging trees to protest against their cutting down, to letting loose hundreds of snakes in a government office to mass defecating on copies of the land acquisition bill, protesters find newer and newer methods to grab the attention of the media and get coverage for their cause, which are many times unreasonable.