Images of India : Online marketplace for Mumbai’s slum artisans…

DharaviDharavi, Mumbai’s labyrinthine slum that was once Asia’s largest and still remains India’s most famous, is located in the heart of the city in about 200-hectares of space. It is home to almost a million people, and is dotted with thousands of small-scale and cottage industries including pottery, leatherwork and zari embroidery – crafts that have been alive in some families for generations. Contrary to popular belief that only dirt and squalor can be found in a slum, Dharavi has enterprises that are said to generate revenue of over $650m a year. Dharavimarket.com is the first website created exclusively to sell products made by artisans from the slum. The website, which ships worldwide, showcases more than 1,000 items such as bags, jackets, apparel, pottery and miscellaneous corporate gifts crafted by almost 300 artisans from Dharavi. The website is connected to a smartphone application which allows registered users to upload images of their products and fix their own rates. Once a buyer places an order, they receive a notification.