Kodinhi, a sleepy village in Malappuram, Kerala is known globally for the high rate of multiple births, and is struggling to keep their privacy from the constant presence of international media and medical researchers. Complaints of videography and interviewing of twins in schools and public places without permission are rampant. An attempt by a group to shoot an ad film featuring twins in the village for a multinational company triggered controversy after the residents stopped it. The village came in the international spotlight after a survey recorded the presence of the unusually large number of twins in Kodinhi. The village with an area of 4 square km has around 500 pairs of twins among a population of 20,000. According to parents there are even agents in the region who arrange meetings with twins by collecting money from study teams from other states and abroad.