Incredible India’s new brand ambassadors – Amitabh & Priyanka

BACKabpcActors Amitabh Bachchan and Priyanka Chopra have been selected as the new brand ambassadors for the ‘Incredible India’ campaign.

The announcement follows the Centre’s decision to discontinue the contract of actor Aamir Khan, who had promoted Indian tourism for a decade as the brand ambassador. Aamir had annoyed the BJP government with his remarks on perceived intolerance in the country.

Bureaucrat Amitabh Kant defended Khan’s removal from the campaign saying his terming India an ‘intolerant country’ worked against his role as a brand ambassador.

A number of other icons, including sports personalities, were shortlisted by the tourism ministry to be the face of the ‘Incredible India’ campaign.