Aiyyaa is a desi film at heart. The first half seems stretched. Many might find its loud, outré storytelling style somewhat difficult to comprehend. Rani is a complete natural and glides through her part with brilliance, feel critics.
"But even with all the expertise, you do get bored of Meenakshi chasing Surya after a while. While it’s really novel to see a heroine enamoured by the scent of her hero, the stalking gets repetitive after a while. Some of the detours in the screenplay seem unnecessary and needlessly lengthen the film," says Devi.
"Aiyyaa is a desi film at heart. Also, quirky and funny. But the humor is more of the Hrishikesh Mukherjee/Basu Chatterjee variety. What makes this film stand apart is that it does away with the crutches of big stars [except Rani], forced humor, unnecessary songs, international locales or grandiose sets. Its strength lies in its cohesive script and able performances," says Taran Adarsh, Bollywood Hungama.
"On the flipside, it takes time to get the hang of things. Also, the first half seems stretched, with a few unnecessary sequences adding to the run time. But the second hour more than compensates for the deficiencies," adds Adarsh.
"The first half of Aiyyaa starts interestingly, but the recurring situations in the screenplay make you wonder if there’s more to the story. Thankfully in the second half Madhav arrives in Meenakshi’s life and Aiyyaa moves forward at a decent speed. And the film concludes on a happy note," writes Rachana Parekh, Bollywood Life.
"In Aiyyaa, a carefully crafted amalgamation of Bollywood kitsch and absurd, over-the-top storytelling, writer-director Sachin Kundalkar almost achieves a fine balance, a dramatic perfection, careful never to alienate his viewers. But for the loose and meandering lead-up to the climax in the last half-hour—the film should have been at least 20 minutes shorter to leave the viewer on a powerful note—Aiyyaa has a strident imagination at work. It is a raucous and immensely enjoyable piece of film-making," writes Sanjukta Sharma, Livemint.
"Widely talked about as Rani Mukerji's comeback film, Aiyyaa, in one word is director Sachin Kundalkar's fantasy. The director is so self-absorbed and self-obsessed that it seems the film was not made for audiences but to satisfy his own creative urges," writes Prasanna D Zore.
"The film could have easily taken another trajectory altogether but the director-script writer lacks imagination and expertise to handle the character of a simple girl who is in love with somebody but can't muster enough courage to express her love," adds D Zore.
"Many might find its loud, outré storytelling style somewhat difficult to comprehend and digest, especially in the context of the film’s slice-of-life love story predicated on a willing suspension of disbelief. Aiyyaa, Sachin Kundalkar’s first Hindi film on the back of three critically applauded Marathi-language features, revels in flying against expectations with complete abandon," says Saibal Chatterjee, NDTV.