India Post starts selling Gangajal – becomes instant hit

bottled-gangajalIndia Post started selling bottled ‘Gangajal’ from Rishikesh that vanished from the shelves within two days of its introduction from its 47 head post offices throughout West Bengal. Two varieties of Gangajal are offered – one collected in Rishikesh and the other bottled in Gangotri.

Union Ministers Ravi Shankar Prasad and Manoj Sinha launched the scheme that made Ganga water easily available at all the post offices across the country.

The producers said they were unable to match the high demand for the first batch. The reasons for the swift sell out are said to be the sentiments associated with the holy water of the Ganges.

A 200ml bottled Gangajal from Rishikesh is priced at Rs.15 and the 500 ml costs Rs.22. The Gangotri water is costlier with a 200 ml bottle priced at Rs.25, and the 500 ml bottle priced at Rs.35.

Orders have now been placed for an immediate supply to keep pace with the demand. People can also place their orders online but they will need to pay the charges equal to that of the Speed Post.

The initiative was taken up by the Narendra Modi government to deliver the holy waters from the Ganga to the doorstep of every Indian across the country that uses its vast postal network.