According to the annual report on the world’s most valuable ‘nation brands’ compiled by Brand Finance, India has moved up to the world’s 7th most valued ‘nation brand’ with an increase of 32 percent in its brand value to $2.1 billion. This surge in India’s brand value is the highest among all the top 20 countries on the list.
The US remains at the top with a valuation of $19.7 billion, followed by China and Germany, the UK ranks 4th with Japan at 5th position and France is 6th on the list.
Brand Finance said it measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest companies.
The report also said India’s ‘Incredible India’ slogan has worked well, while Germany suffered the effects of the Volkswagen crisis.
Among BRICS nations India is the only country to have witnessed an increase in its brand value with the others seeing a dip in their brand valuations.
India is the second most valued among emerging economies after China and is followed by Brazil, Russia and South Africa.