Introducing Indian ad firm’s Goofy ‘top dog’

dogadYes, you read it right. Goofy is the canine worker at Opn Advertising, Chennai, who performs many roles in the office. Bala Manian, a partner in the firm who has known Goofy for about 10 years, since Manian found him sitting in front of a tea shop, abandoned, or run away, or just lost.

Ms Manian says at first they tried to find him a permanent home, then they realised he was too adorable to give away, and besides he seemed comfortable so they let him adopt them. Soon, Goofy became a core member of the office.

The business cards at the firm list all the designations including ‘the office dog’ and employees choose whatever describes his role best. Goofy is in fact the receptionist. He opens the door and greets visitors. He is the human resources manager who sits in on interviews and any new staff get to know him first. He does everything but write creatives, but pretty much handles everything else for the company. Ms Manian says Goofy has an acute creative sense and his word is generally taken as final.

Sometimes when they are undecided between two ad routes they present them to Goofy then select the one he does not tear up or chew up. Staff take turns feeding and walking him and he has a corner seat in the office where he sleeps on a cushion at night. During the day they all work around Goofy’s schedule, and sit where Goofy is not sitting, as if asked to move he looks up with offended eyes, so one had better move with one’s laptop.

Goofy prefers female company to male and chooses the lift over the staircase. He is well mannered and never barks and is never aggressive with people. Several studies have shown that having a pet around the office boosts morale and helps people relax. He certainly puts people at ease as when two people begin to argue Goofy sits in the middle and defuses the situation.