Growing up in Punjab she saw how women especially in rural areas lacked education and employment. As a result, when she won the Mrs India Globe title she decided to highlight social issues in Punjab. She now works for women employment.
Dhillon founded the “WOWW foundation” (Women on Women Welfare) to empower girls and women through education and vocational training to equip them to become economically independent. Bir and her sister Rose Khera launched the foundation in 2013. Bir is also thinking of getting into the political arena in Canada.
Bir who has adopted 3 villages in Punjab will be organising worships on self-defense in Kheri Gujran village and in other villages of Punjab. She has mastered Jujitsu and Wushu, martial art forms.
Her WOWW foundation runs the beauty pageant for married women called “Mrs India Beauty Queen” that provides personal growth and inspires women of diverse backgrounds and culture to come together and support lifelong commitment to uplifting those in need and to develop a sense of global responsibility.
She also uses funds generated by the beauty pageant to adopt more villages in Punjab.