A new report on Sikhs in America was compiled and presented to US lawmakers.
The report was explained at a briefing arranged by the National Sikh Campaign (NSC) by a former political strategist for Hillary Clinton, Geoff Garin, who said the study shows that when Sikhs are seen on the streets people are confused about their attire and what their faith is which sometimes leads to tragic consequences.
Garin whose clients include the World Bank, the Bill and Melinda Gates Foundation and Harvard University heads the Hart Research Associates, one of the leading survey firms in the US.
The firm conducted a 6-month nationwide poll and focus group study to understand how Sikhs are perceived in America and what strategies would help change perceptions. The survey showed that 6 out of 10 Americans say they know nothing at all about Sikhs and Sikhism, however better educated Americans and younger Americans do have some information on the Sikhs.
Judy Chu, the founder and vice-chair of the Congressional American Sikh Caucus said the report is very significant, and John Garamendi, co-chair of the Sikh Caucus said it is important that Americans and others learn and understand the multiple cultures that live in the US.
The NSC now plans to start a media ad campaign based specifically on the study and input collected from common Americans.