People can tweet #HappyGaneshChaturthi., #GaneshChaturthi and a Lord Ganesha emoji will be activated near the hashtag. The emoji went live on September 4, and will be active until the last day of celebrations (September 16).
During the 10 day festival Twitter will light up with the vibrancy of the festival as Indians share photos and videos of their favourite pandals, the decorations, street processions, food and sweets, traditional wear and the joy of meeting friends and family.
According to Viral Jani Head Media partnerships, Twitter India, “Twitter is the best way to see what is happening in your world as they are the live connection to India’s diversity, festivals, and languages. The new Twitter emoji for Ganesha Chaturthi is meant to delight the millions of Indians celebrating this movement.