Following a visit to its San Francisco headquarters by Commerce and Industry Minister Nirmala Sitharaman, Twitter announced that as a key highlight of this government’s Make In India initiative, an emoji of a black lion on an orange background, a version of the programme’s official logo will now appear next to the #MakeInIndia hash tag in any Tweet worldwide.
This makes the Indian government the first non-US based brand to have a Twitter emoji.
The emoji symbolises success of the brand campaign on Twitter with nearly 500 million impressions this year to promote India as a great place for foreign direct investment.
The Make in India story is resonating with business leaders around the world and tangible results have been evident. The MakeInIndia official Twitter account has over 700,000 followers since its inception just over a year ago.