According to experts the unexpected success of the battle epic ‘Bahubali’ (Strong Man), is attributed to a little known fact that Hyderabad’s Telugu film industry is more prolific than Bollywood and routinely churns out more expensive films, such as the case of Bahubali a $39 million Telugu language film that was also made in Tamil and Hindi.
The film’s producers set the tone for the film with the release of the world’s largest poster, measuring 51,000 sq.ft. The massive promotion budget also helped. The film also successfully married the traditional film template with special effects.
Baahubali is lavish and spectacular with fabulous locales and effects and the story strikes a chord with the large movie-loving audience.
Director SS Rajamouli has translated mythology onto the big screen before.